Aggie owned business falsely attacked as "Longhorns" in competitor's media campaign

BRAZOS REPORTER

Howdy! Gig ’em! The Aggie Ring! Aggie traditions. Those who love maroon and white hold tradition dear. Faced with a new competitor, local phone repair shop Sour Apple Repair attempted to tap into Texas A&M’s well-known love for tradition by declaring itself a “locally owned and operated Aggie Tradition.” The same messaging also cast 1up Repairs the new College Station phone repair shop across from Texas A&M University as “Longhorn” usurpers of that tradition. One even post called on locals to boycott the new shop.

The Reporter reached out to 1up Repairs. Turns out the accusations of that they root for the Longhorns, serious accusations indeed in Aggieland, are totally false. One of the partners who wishes not to be named in this article responded to our inquiry regarding their Aggie bonafides. While he did not claim to be an “Aggie tradition,” he set the record straight that he and…

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